Case Study:


PumpUp helps people achieve and celebrate their health goals through the world’s most positive and motivational community.


PumpUp co-founders Phil Jacobson and Garrett Gottlieb built the app for fitness inspiration, and then some. Gottlieb and Jacobson understood that sharing progress makes people more likely to achieve their goals – four times more likely, to be exact. What was missing was a hub for people to do just that.

The PumpUp app encourages users to share photos of their fitness journey, and offers tools to help boost health, including customized workouts, weight tracking, and activity logging. Users join a community with millions of members in 150+ countries who can offer advice, tips, and encouragement.

Success will mean:

Fitter and healthier people all over the world, and a growing community that provides support to anyone striving for better health.