A few years ago, founder and CEO Marie Chevrier had an idea that would change the product sampling space, entirely. Prior to Sampler, brands had always relied on traditional methods, like direct mail and in-store demos, to get their products into the hands of consumers. Marie realized that brands knew nothing about their consumers the moment they walked away with the sample. That was the start. Since then, Sampler has built a platform for highly targeted and measurable product sampling programs that drive ROI.